A Professional Image
Carol Duvall Show : Episode CDS-117 -- More Projects » Home business experts Paul and Sarah Edwards, co-hosts of HGTV's Working From Home, visit Carol and offers suggestions on how to institute a professional image for a home-based business. They emphasize that business cards are essential, should be personalized, and must clearly indicate the nature of the business.
With reference to printed or direct-mail materials, Paul and Sarah insist that high-quality paper be used for letterhead and envelopes. They also refer to a computer program called Type Twister, which can assist in the development of business stationery and advertising.
