Building A Clientele

To spread the word about your home crafting business, Suzanne McNeill prescribes the following routine:

Encourage the publication of your craft idea and/or instructions. Send professional Letters and quality photographs to craft shows and book publishers.

Become an instructor of your craft. To expose your name to the public, hold classes During which you teach your craft. These seminars may be offered locally or on the road To attract broader interest and a wider audience.

Before proceeding "too far" with your craft, that is, before investing a lot of time and Expense, contact publishers to determine their level of interest and the potential marketability.

Also in this Episode

Carol Duvall Show : Episode CDS-126
•	Informed Pricing Strategy
•	Beaded Necklace
•	Building A Clientele
•	Ring Around The Collar